For the logo I wanted to create a timeless letter mark, assembled with simple geometric shapes and perspective lines. The custom font exudes a constructive character, to create a solid combo mark that emphasizes the aspects of structure and system emerging from the services of the company. Blue color expresses security and trust but also knowledge. The company’s workforce is made up of conscientious craftsmen and try to provide them with the necessary tools, materials but also specialized seminars, technical information, etc. So in combination with a light gray constitute the identity’s visual communication profile.
