Virtuelle

A tech-focused visual Identity

Client

Virtuelle ltd is a company that initially started in the field of the metaverse / web3 space, but pivoted in late 2023 and is now fully focused, on building cutting-edge immersive experiences for the real estate and yachting industries. Virtuelle brings together a diverse group united in their passion for building virtual experiences. The company is based in Dubai, and with a global reach.

Approach

Researching every aspect of the client’s field, we designed a custom word-mark based on geometric and curved shapes, incorporating visual elements and industrial details inspired by yachting and architecture. The goal was to transition from a ‘gamified’ appearance to a more elegant and techy version, while preserving the company’s digital character and introducing a more refined aesthetic. The visual identity system was developed using the shapes from the V letter, which can be applied as a bold, image-dominant graphic or as a pattern. We wanted for the identity to rely on simple and recognizable elements that define the main brand mark, and together with the appropriate imagery/videography, ensuring strong and versatile applications across all platforms, whether in print or digital formats.

Scope

Visual Identity
Typography
Brand guidelines