Hybrid IT
Application services
The company operates in the area of the Cyclades and specifically in Mykonos. The company’s field is network installations, the implementation of an integrated IT setup, in businesses such as hotels, restaurants and bars but also in pure professional workplaces such as other companies and offices.
For the logo, I created a custom wordmark, aiming for a fairly digitized font. Reinforcing the concept of the brand ”HYBRID” by using upper and lower case letters within the mark. (like the letter ”y” and ”r”.). In this way, I visually give meaning to the company’s name while also achieve a balanced and harmonic outcome in the design part. Identity’s main typeface ( Syne / google fonts) also has a hybrid character, as it expands when you switch the different font weights.
