Feral

Feral co.

Client

Feral, is an emerging fighting gear brand, made in Greece. The brand is founded by two Muay Thai athletes, that have a passion for the sport and commitment to his roots and history. Feral co. embodies the spirit of the “art of the eight limbs” with a strong and authentic identity. The vision and ambition is to highlight the art and history of the sport, while creating high-quality clothing and equipment.

Approach

We created a custom type mark, exclusively for Feral co., inspired by traditional Thai writing. We aimed to combine a modernistic and minimalistic style while keeping a South East Asian typographic look. Also, as part of the brand’s visual identity we designed a custom lotus flower as a complementary mark and pictorial symbol. In Thai tradition, the flower represents purity, faithfulness and spiritual awakening, values that also apply in Muay Thai. Usually, in Thai boxing, brands use as a illustrative element, the twin tiger wich is the most commonsymbol for the sport. We wnated to design a mark that will differenciate the brand in the market.