EMS is a large spare parts warehouse, located in an industrial area of Athens. They deal with spare parts for all types of car models, both mechanical and external pieces.
For the logo I wanted to create a fairly “industrial” brand. An ambigram with a reflection of the letter E forming in the background a large S. The cutting of the corners gave volume to the design and built a solid and timeless mark. We stuck to red color as it appears in the old logomark, with some tonal adjustments, in order to sustain a strong, dynamic character.